DUBAI: Malaysian palm oil-based products will be made available at LuLu Hypermarkets in Dubai for three months beginning yesterday, following a collaboration sealed between the Malaysia Palm Oil Council (MPOC) and Lulu International Group.
The MPOC and the Indian multinational conglomerate, which operates 224 retail stores in 22 countries worldwide, signed a memorandum of understanding during the opening of the Sustainable Agricommodities (Food Agricommodities) Week at the Malaysia Pavilion in Expo 2020 Dubai.
As part of the partnership, MPOC’s global consumer campaign called “Malaysian Palm Oil Full of Goodness” was launched at the Lulu Hypermarket at Silicon Oasis here yesterday.
The promotional campaign is an extension of activities to promote and spread awareness on Malaysia’s sustainable palm oil at Expo 2020 Dubai. — Bernama