The Coronavirus (Covid-19) pandemic has accelerated the shift to e-commerce, with an increasing number of consumers shopping online more frequently. This presents an opportunity and a challenge for Tata CLiQ, the Tata Group's e-commerce platform, as it competes with other business-to-consumer online marketplaces such as Amazon, Walmart-owned Flipkart and Reliance’s JioMart.

       But Tata CLiQ is well-positioned for success, as it places delivering excellent customer experiences — whether on a mobile app or its website — at the forefront of its business. The brand ...