KUALA LUMPUR: MSM Malaysia Holdings Bhd (MSM) through its wholly-owned subsidiary, MSM Prai Bhd (MSM Prai) has secured a RM290mil refined sugar supply contract with The Coca-Cola Company (Coca-Cola) for both domestic and international production.

       In a statement, MSM group chief executive officer, Syed Feizal Syed Mohammad said the opportunity to be part of Coca-Cola supply chain, the world's most valuable soft drink brand, was part of MSM’s export blueprint as a top eight global integrated sugar refiner.

       “This accomplishment is an added boost to MSM Group having achieved a turnaround in 2021 and accelerating MSM’s expansion to wider markets across the region.

       “Foremost, as we have been echoing our step-up commitment towards environmental, social and governance (ESG) framework, MSM will provide sourced sustainable raw sugar supply for Coca-Cola domestic market to begin with,” Syed Feizal said.

       MSM has been serving Coca-Cola domestically for more than 10 years.

       For this two-year contract with Coca-Cola Bottlers (Malaysia) Sdn Bhd, MSM will supply refined sugar supply for the year 2022 and 2023.

       The two-year contract also applies for the export that commenced in December 2021, where the refined sugar supply will be shipped to a different international destination where Coca-Cola has strong presence