Tucker Carlson’s bizarre rant about being “turned off” by a candy company’s move to make brown M&Ms “less sexy” has drawn some spicy takes online.

       The Fox News host was unimpressed with M&M’s parent company Mars Incorporated’s decision to give the anthropomorphised candy characters “more nuanced personalities”.

       Gone are the brown M&M’s signature heels, replaced with lower pumps, while the green M&M sports a pair of “cool, laid-back sneakers to reflect her effortless confidence”.

       Tucker: M&M’s will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous. Until the moment you wouldn’t want to have a drink with any one of them. That’s the goal. When you’re totally turned off, we’ve achieved equity… pic.twitter.com/rz7VtVCHWu

       — Acyn (@Acyn) January 22, 2022

       In a Friday night segment, Mr Carlson said M&Ms would not be satisfied “until every last cartoon character is deeply unappealing and totally androgynous”.

       “Until the moment you wouldn’t want to have a drink with any one of them. That’s the goal. When you’re totally turned off, we’ve achieved equity.”

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       Social media users mocked Mr Carlson’s monologue.

       “Does Tucker Carlson know you don’t actually have sex with the M&Ms?” asked one person.

       Whichever M&Ms marketing exec came up with the idea to bait Tucker Carlson into ranting about M&M is getting a raise.

       — Ian Millhiser (@imillhiser) January 22, 2022

       Another ventured: “JFC the man is worried about candy? He’s politicising candy?”

       Writer Ian Millhiser joked that the M&M makeover had been designed to bait the Fox host.

       “Whichever M&Ms marketing exec came up with the idea to bait Tucker Carlson into ranting about M&M is getting a raise.”

       Okay but their M&Ms coverage was unmatched. https://t.co/WzyBh82Kls

       — The Lincoln Project (@ProjectLincoln) January 22, 2022

       The Lincoln Project poked fun at the fact Fox News hadn’t mentioned more pressing political news that day.

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       Responding to a tweet that Fox News hadn’t mentioned January 6 or voting machines anywhere on the network on Friday, the political activist group said: “Okay but their M&Ms coverage was unmatched.”

       In a statement announcing the new-look M&Ms, Mars said the move was part of its “global commitment to creating a world where everyone feels they belong and society is inclusive.”