INVOLVE Asia, a leading marketing technology (MarTech) platform for ad attribution, is looking to further expand into South-East Asia following its strong business performance over the last seven years.

       The company enjoys a compounded annual growth rate of 141%.

       This comes as e-commerce and the digital economy in the region saw a steady growth fuelled by new consumers adopting online services and increased spending on these platforms as a result of the pandemic.

       Involve Asia connects brands, small and medium enterprises and advertisers to website publishers, influencers and affiliates, providing them with an omnichannel marketing solution that enables advertisers the ability to measure and manage the returns on their digital marketing partnerships on a single platform.

       With an established presence in South-East Asia, the Malaysian headquartered company oversees over one million partnerships with website publishers, influencers and affiliates in the region, helping advertisers from over 200 global brands generate over US$1.4bil (RM5.87bil) in sales.

       “South-east Asia is at the forefront of e-commerce and with many new users from developing areas outside of major metropolitan areas having only just come online and adopted new digital services.

       “This presents a need for MarTech solutions to help brands optimise their marketing strategies and reach a wider pool of customers through bespoke and localised partnerships with website publishers, influencers and affiliates.

       “When each activity has a goal and a point value, it’s easy to show clients exactly how resources funnel up to top-line goals. This makes it easier to steer the ship, realign strategy, and tie activities to results,” shares Jimmy How, founder and chief executive officer of Involve Asia.