PETALING JAYA: Publicis Groupe Malaysia has been awarded the BMW Group Malaysia remit, which covers BMW passenger cars, Motorrad and Mini business units respectively.

       Motorrad is the motorcycle brand of BMW. The scope of appointment covers strategic planning, creative advertising, and digital for the brands, and would commence from April 2022, Publicis Groupe said in a statement.

       The pitch process saw winning strategy, creative and integrated ideas which covered the enhancement of the consumer journey, elevating consumer brand experiences, crafting a sustainability narrative, and building brand relevance for each brand and their audiences.

       As the automotive industry transitions to electric mobility, Publicis Groupe developed a compelling strategy and holistic ideas for the pitch on how to lead, promote, and educate electric vehicle adopters for the BMW and Mini brands.

       The agency is setting up bespoke hybrid teams to manage the brands separately with domain experts and related automotive experience.

       Neil Hudspeth, CEO of Publicis Groupe Malaysia said, “I could not be happier and prouder to warmly welcome BMW and Motorrad to the Groupe, and of course continue our relationship with Mini, one of the world’s most recognisable car brands.

       “It is incredibly rewarding to see world class work being recognised by world class and storied brands, and we look forward to achieving great things together over the next five years, especially as together we can help shape the automotive narrative in Malaysia.”

       Publicis Group is the current incumbent agency for Mini Malaysia.