PETALING JAYA: Honda Malaysia has announced its strategic business direction for 2022 and set a sales target of 80,000 units for the year.

       The sales target was set based on the company’s forecast total industry volume (TIV) of 600,000 units.

       The company, in a statement said it is is confident of achieving this target with its strategy for 2022, which includes two upcoming all-new model launches and strengthening its after-sales services.

       Honda Malaysia managing director and CEO Madoka Chujo said: “We started 2022 on the back of the strong momentum gained from the launch of the new City Hatchback in December 2021.

       “This model raised the benchmark in B-hatchback segment,offering advanced technology namely e:Hev, Honda Sensing and Honda Connect.

       “This excellent start to the year continued with the launch of the new Civic last month. We set a new benchmark for the C-segment by offering Vtec Turbocharged and Honda Sensing as standard features for all variants.

       “The model’s exceptional interior and exterior further complemented the all-new Civic’s overall package, making it stand apart in the C-segment.”

       “Since the launch of these models, we are gaining good sales momentum despite the challenges of the flood recovery period recently.

       “Taking the market response into account, we are pleased to share that Honda Malaysia will launch another two all-new models this year.”

       Honda Malaysia also plans to further expand its unique RS e:Hev in the company’s future model line-up, and offer models that deliver excellent fuel economy and low carbon emissions yet provide the sporty and fun-to-drive experience for customers.

       The company maintains its number one position in non-national passenger vehicle segment for eight consecutive years since 2014. It recorded an encouraging sales record of 53,031 units despite the tough time, contributing 10.4% market share to the TIV.

       The central region was the largest contributor to the total sales in 2021 with more than 25,000 units sold, followed by southern region and northern region with more than 9,800 and 9,100 units respectively.

       Model-wise, the City, HR-V and CR-V were the best-selling models, contributing 36%, 21% and 14%, respectively, to the total units sold.