KUALA LUMPUR: Sime Darby Property Bhd’s ‘Spring of Change’ campaign from Jan 14 to Feb 28 via the Facebook Live achieved over 640,000 views garnered across four campaign events in the City of Elmina, Subang Jaya City Centre (SJCC), Serenia City, and Bandar Ainsdale.

       In a statement today, the company said the campaign recorded strong leads which enabled it to achieve over 14,000 leads and sales bookings for products with a gross development value (GDV) of RM197 million, double the company’s target sales for the period.

       Sime Darby Property chief marketing and sales officer Datuk Lai Shu Wei said the company will continue to focus on providing potential house buyers with the convenience of end-to-end digital experiences.

       "Our online solutions include a virtual sales gallery that allows customers to browse through our product offerings, as well as an online booking system to enable them to complete their purchases,” he said. - Bernama