ROME: Ferrari NV is interested in expanding its partnerships network, but a combination with another group in not on the cards, the Italian luxury-car maker’s new CEO Benedetto Vigna said in an interview to Sole24Ore daily
“Ferrari is not only a car brand, it’s essentially a luxury brand,” Vigna said. “Having so many passionate people working in the same place it is an incredible asset that could lead us everywhere”, he added when asked if Ferrari was in a position to go it alone.
Questioned directly about earlier reports of a possible integration with Milan’s Armani Group, Vigna said “I prefer not to comment.”
Last February, Ferrari announced it would partner with Qualcomm Inc to overhaul its car dashboards and explore opportunities to help with the automaker’s tech shift, as the new chief tried to pick up the pace of a transition toward batteries and digital technologies.
Vigna joined Ferrari in September from chipmaker STMicroelectronics NV, tasked with shaping the carmaker’s future in a transforming industry with a taste for higher-tech gadgets. — Bloomberg