M&C Saatchi Kuala Lumpur is proud to present Celcom Axiata Berhad’s thematic Hari Raya film for 2022. As one of the first annual Hari Raya short films anticipated by Malaysians to be released, it is aptly titled “Syukur 1 Syawal”.

       Created in close partnership with Celcom, this wonderful film explores the themes of gratitude and appreciation, sharing the simple message of how true joy comes not from material things, but from the sincere connections we form with the people in our lives.

       Working hand in hand with the Celcom brand team, M&C Saatchi has expanded on this powerful insight to create an emotional story that is not only engaging but also encompasses one of Celcom's brand propositions of caring for one another, with scenes depicting consideration and concern for others.

       Set in Johor, the film tells the story of 11-year-old Danish who is anxious to balik kampung and celebrate Hari Raya with his relatives. He also plans to collect enough duit raya to buy a drone. But through a heart wrenching turn of events, he will instead gain something even more valuable – true appreciation for his family, other people, and Aidilfitri.

       With this short film, M&C Saatchi has crafted a memorable tale that is in line with Celcom’s goal of helping Malaysians enjoy an impactful Hari Raya celebration.

       By highlighting Hari Raya traditions in a nostalgic way, it is hoped that Malaysians will once again create cherished moments with their loved ones and share them no matter where their hometowns are.

       M&C Saatchi Kuala Lumpur together with Celcom believe Malaysians will not only enjoy the film but also be reminded of what Hari Raya truly stands for – that of gratitude and appreciation for the real blessings in our lives.

       Watch “Syukur 1 Syawal” here.