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Subway inks agreement with Pegacorn to expand footprint
2022-05-11 00:00:00.0     星报-商业     原网页

       

       PETALING JAYA: Fast-food chain Subway has forged a new master franchise agreement with Pegacorn Sdn Bhd to expand the brand’s footprint in the Peninsula.

       Subway, which serves freshly made-to-order sandwiches, wraps, salads and bowls, said about 500 new Subway locations will be opened across the Peninsula over the next 10 years, tripling the number in the market.

       “Guests can expect to see an increase of Subway non-traditional locations across Malaysia, such as in airports, hospitals, petrol stations and convenience stores.

       “New and existing restaurants will also feature Subway’s modern ‘Fresh Forward’ design and enhance convenience for the consumers with new drive-throughs and ‘Grab & Go’ options,” it said in a statement yesterday.

       Meanwhile, Pegacorn chief executive officer Kin Siong Kon said: “We are excited about the opportunity to lead the growth of Subway in Peninsular Malaysia and increase international awareness of the brand.”

       This is Subway’s third collaboration of its kind in South-East Asia, following recent master franchise agreements in Indonesia and Thailand, which will significantly increase the total future restaurant commitment in the region. — Bernama

       


标签:综合
关键词: Peninsula     franchise     Subway non-traditional locations     convenience     Malaysia     increase     Pegacorn Sdn Bhd     master    
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