PETALING JAYA: Rakuten Trade Sdn Bhd is entering its fifth year of operations in Malaysia with plans to enhance trading features and a strengthened leadership team for its next chapter of growth.

       The fully-digital equity broker began 2022 with the launch of its United States trading service and has since received an overwhelming response from both new and existing clients.

       Its CEO Kazumasa Mise said in a statement that: “As the appeal for our platform continues to grow, further adoption of technology and innovation is necessary to thrive in this era of digitalisation.

       “Our US trading service is a prime example of this and as a result, currently contributes close to 20% of Rakuten Trade’s monthly revenue.”

       As of April 30, Rakuten Trade had activated more than 245,000 trading accounts and more than 20,000 for its US trading services.

       It has handled more than RM100bil in total trading value on Bursa Malaysia since day one of business while its clients’ assets under trust was more than RM3.7bil.

       “The retail market in Malaysia has also matured tremendously in recent years and with it the Rakuten Trade customer profile, with a growing number of traders of more than three years of experience finding our platform a complementary tool to their existing trading strategy,” he added.

       Rakuten Trade will also expand its trading offerings to include foreign currency wallets, trading access to Hong Kong, and an enhanced reward ecosystem.

       Last month, it announced its stop order management services for Bursa Malaysia trades. With dynamic plans to boost the platform, Mise has named deputy chief marketing officer Tracy Anne Leong and deputy chief financial officer Younne Lim as new members of its executive management team.