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       Apple to Offer Rare Discount on iPhones in China

       Facing a weak consumer appetite and fierce competition from domestic rivals amid U.S.-China tensions, a typically discount-wary Apple is offering a four-day sale.

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       The newly launched iPhone 15 at a flagship store in Beijing in September. Credit...Kevin Frayer/Getty Images

       By Alexandra Stevenson

       Reporting from Hong Kong

       Jan. 15, 2024

       阅读简体中文版 阅读繁体中文版

       Ever bought a discounted new phone from Apple? For most people, the answer is no. That’s because Apple doesn’t really do discounts.

       But in China, Apple is slashing the price of some of its latest iPhones by $70 amid worries that Chinese consumers have cooled on the brand. That would save a buyer about 6 to 8 percent, based on prices on Apple’s China website. It has also knocked $112 off the price of some MacBook Air laptops. The sale will start on Thursday and run through Sunday.

       Cutting prices on high-end electronics to buyers in China is an unexpected move for Apple, one that highlights the challenges the American company faces in China, where patriotic shoppers are choosing domestic brands amid rising U.S.-China tensions.

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       Alexandra Stevenson is the Shanghai bureau chief for The Times, reporting on China’s economy and society. More about Alexandra Stevenson

       A version of this article appears in print on Jan. 16, 2024, Section B , Page 3 of the New York edition with the headline: A Rare Discount by Apple On New iPhones in China . Order Reprints | Today’s Paper | Subscribe

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