CLOTHING chain H&M has been accused of sexualising young children with its latest school uniform ad.
The brand’s promo featured two girls in pinafore dresses with the slogan: “Make those heads turn in H&M’s Back to School fashion.”
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H&M has been accused of sexualising young children with its latest school uniform ad
It was forced to apologise and withdrew the ad from its website as parents called for a boycott.
Psychologist Dr Pam Spurr said online: “Your vile ad panders to paedophiles that it’s OK lusting after girls.
"Boycott H&M. A shameful exploitation of girls.”
One social media user said: “What the hell is going on? This is sickening, sexualising kids.”
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Mumsnet CEO and founder Justine Roberts said the ad was disappointing, 14 years on from its Let Girls Be Girls campaign against sexualising children.
She added: “It should never have been created in the first place.”
H&M said: “We have removed this ad.
“We are deeply sorry for the offence this has caused and will look into how we present campaigns going forward.”
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