Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email
Please enter a valid email address
Please enter a valid email address
SIGN UP
I would like to be emailed about offers, events and updates from The Independent. Read our privacy notice
Thanks for signing up to the
View from Westminster email
{{ #verifyErrors }} {{ message }} {{ /verifyErrors }} {{ ^verifyErrors }} Something went wrong. Please try again later {{ /verifyErrors }}
TikTok has unveiled plans to launch online election centres on the platform as part of its efforts to support electoral integrity during 2024.
The video-sharing site said more than two billion people in more than 50 countries were expected to go to the polls this year, and that its election centres would be used to point people to trusted information.
Concerns have been raised about the potential impact of social media on elections this year, with artificial intelligence fuelling new waves of misinformation and disinformation in the form of manipulated media and deepfakes.
TikTok said it would launch a Local Election Centre in the UK in early April, ahead of local elections in May, which had been created in partnership with fact-checking firm Logically Facts.
AI-generated content brings new challenges to our industry, which we've proactively addressed with firm rules and new technologies
TikTok blog post
RECOMMENDED
British tourist, 72, drowns after getting swept out to sea in front of wife
Undo
Usher reveals what he saw while staying at Diddy’s home, aged 13
Undo
Volvo Cars
Save up to ￡9,000 on a new VolvoVolvo Cars| Sponsored Sponsored
Undo
New Skin Discovery
Plastic Surgeon Reveals The 1 Thing Every Woman Should Be Using Instead Of MoisturiserNew Skin Discovery| Sponsored Sponsored
Undo
Powered by Taboola Powered by Taboola
The online centre would provide users with verified voting information, including when, where and how people could vote, as well as links to resources from the Electoral Commission.
On TikTok, people would be directed to the centre through prompts on relevant election posts or searches.
The company said it was planning to introduce similar centres in other countries around the world, tailored to each election.
Promoted stories
Whisky Investors
Own A Barrel of Whisky With Average Annual Returns of 10.15%*Whisky Investors Download
Undo
by Taboola by Taboola
Sponsored Links Sponsored Links
Promoted Links Promoted Links
In the UK, TikTok said it would also produce a range of educational videos with Logically Facts, encouraging users to consider the information they consumed around elections.
These videos would be featured on the election centre.
Alongside 20 other leading tech companies, we recently pledged to help prevent deceptive AI content from interfering with this year’s elections through proactive collaboration
TikTok blog post
In a blog post discussing the company’s approach to elections in 2024, TikTok said it was also already making specific efforts to combat AI-powered misinformation, and this would continue during elections.
“AI-generated content (AIGC) brings new challenges to our industry, which we’ve proactively addressed with firm rules and new technologies,” the company said.
“We don’t allow manipulated content that could be misleading, including AIGC of public figures if it depicts them endorsing a political view. We also require creators to label any realistic AIGC and launched a first-of-its-kind tool to help people do this.
“Alongside 20 other leading tech companies, we recently pledged to help prevent deceptive AI content from interfering with this year’s elections through proactive collaboration.
“As technology evolves in 2024, we’ll continue to improve our policies and detection while partnering with experts on media literacy content that helps our community navigate AI responsibly, including working with industry through content provenance partnerships.”
More about PA Ready TikTok Facts
1/ 1TikTok to launch online election centres to counter misinformation
TikTok to launch online election centres to counter misinformation Concerns have been raised about the potential impact of social media on elections this year (Alamy/PA)
goldentree.com
Plastic Surgeon Reveals The 1 Item Every Woman Should Be Using Instead Of Moisturisergoldentree.com| Sponsored Sponsored
Learn More
Undo
Affordable Funerals
The Surprising Truth About Cremations and Funerals In The UKAffordable Funerals| Sponsored Sponsored
Undo
Nutritional Science Ltd
Joint Doctor Begs Brits To “Repair” Joints With This Tip (Every Morning)Nutritional Science Ltd| Sponsored Sponsored
Undo
Club Med
Maldives holidays from ￡1,345ppClub Med| Sponsored Sponsored
Undo
？ Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Subscribe
Already subscribed? Log in