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       ISLAMABAD: Commerce Minister Jam Kamal Khan on Thursday approved a strategy to promote e-commerce.

       Chairing an in-house briefing to review the burgeoning potential of e-commerce, the minister emphasised its elevation and solicited proposals for mass awareness.

       As a way forward, strategies were outlined, including training of masses on digital tools to support e-exporters, establishing linkages with international payment gateways and online marketplaces, and exploring digital trade agreements to bolster e-commerce exporters.

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       Additionally, the integration of Artificial Intelligence in e-commerce operations was deliberated to enhance efficiency and competitiveness. Acknowledging its significant potential, particularly at the village level, the minister applauded the increasing adoption of e-commerce among rural communities.

       During the briefing, discussions also focused on facilitating cross-border exporters, encouraging freelancers, ensuring financial inclusion and digital payments, and enhancing global connectivity. Challenges facing the e-commerce sector were thoroughly examined.

       Published in Dawn, March 29th, 2024