India’s General Election
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How A.I. Tools Could Change India’s Elections
Avatars are addressing voters by name, in whichever of India’s many languages they speak. Experts see potential for misuse in a country already rife with disinformation.
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Tools powered by A.I. can create digital replicas of people.CreditCredit...Ahmer Khan for The New York Times
By Suhasini Raj
Reporting from Pushkar, India
April 18, 2024, 12:01 a.m. ET
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For a glimpse of where artificial intelligence is headed in election campaigns, look to India, the world’s largest democracy, as it starts heading to the polls on Friday.
An A.I.-generated version of Prime Minister Narendra Modi that has been shared on WhatsApp shows the possibilities for hyperpersonalized outreach in a country with nearly a billion voters. In the video — a demo clip whose source is unclear — Mr. Modi’s avatar addresses a series of voters directly, by name.
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