The Reform UK 2024 conference, held at the Celtic Manor Hotel in Newport, marks a pivotal moment for (Image: John Myers)
Nigel Farage is the most liked political party leader in the UK, a new poll reveals.
The Reform UK chief is more popular than Ed Davey, Keir Starmer and Kemi Badenoch.
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His party also has the highest favourability rating among its rivals, according to pollsters Ipsos.
Its survey shows the Brexiteer has the highest favourability rating of any party leader (29%) ahead of Ed Davey (26%), Keir Starmer (24%) and Kemi Badenoch (20%)
The findings cap a good week for Mr Farage after it emerged Elon Musk has backed Reform UK and opened discussions about making a major donation to the party.
Reform’s favourability rating of 29% is the highest it has ever recorded.
Mr Farage met the tech billionaire at Mar-a-Lago, Donald Trump's Florida club, on Monday, amid speculation he could send a donation of as much as $100 million (￡78 million).
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Nigel Farage and Nick Candy meet Elon Musk (Image: PA)
The Reform leader said Mr Musk "left us in no doubt that he is right behind us" and launched "ongoing negotiations" about a financial contribution.
Sir Keir Starmer’s rating continues to plummet with 53% of voters now unfavourable towards him, the highest figure he has recorded since 2020.
Labour’s rating has dropped 21 points in the last year.
Chancellor Rachel Reeves has an unfavorability rating of 47%, the highest she has ever recorded in another damning indictment of her massive tax raid Budget.
Furthermore, some 58% of people believe the UK is heading in the wrong direction under Labour with voters scoring the party’s performance in government at 4/10.
The findings come amid a torrent of gloomy economic data with some economists warning Britain should be placed on recession watch.
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Inflation has begun to rise while the economy has shrunk for two consecutive months.
Business confidence has also been shattered since the budget which saw national insurance for employers hiked and a 20% inheritance tax hit for farms and family businesses.
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Ipsos Director of Politics Keiran Pedley said: “As 2024 draws to a close it has undoubtedly been a successful year for the Labour Party, having won a landslide election win in July.
"However, their favourability ratings have fallen since then and with the Conservatives still unpopular there is an opportunity for Reform UK to take advantage. Whether they can do so – and broaden their appeal further – remains to be seen”.