OPINION
Reform UK's poll surge is leaving Tory Party with only bad options (Image: PA)
In the "vibes" era, politicians with authenticity and sincerity will cut through.
Hence Donald Trump - reaching out to the tech bros - got his second shot at the White House.
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Closer to home, it explains why a landmark poll by YouGov for Sky News found Reform UK leapfrogging the Tories in the battle for hearts and minds.
Nigel Farage's party is seen as stronger, more trustworthy and having a clearer sense of purpose than a beleaguered Conservative Party.
With Kemi Badenoch's leadership under fire, Reform is currently pushing the Tories into third place in the opinion polls.
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After over 14 years of failure, the Conservatives have lost public trust and are battling against a perception of them as the opposite of authentic.
And too many politicians associated with Tory misrule are still part of the top team. After all, it's tough to convince voters you offer change - especially on gut issues like immigration - when you were part of a team who oversaw the continuity of failure.
Reform, by contrast, is now in the ascendancy, with Farage's main threat now that the Conservatives ditch Badenoch for new blood.
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Reform UK expecting 'many more' Tories and Labour to defect as party surges in polls
125 Comments
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Reform beat Labour by six points in new poll blow to Keir Starmer
671 Comments
Tory voters will be asking themselves this one question about Kemi Badenoch
50 Comments
Lee Anderson sends four-word warning to Keir Starmer as Reform membership hits 200,000
174 Comments
Nigel Farage slams 'miserable' Rachel Reeves and calls for 'spirit of optimism'
15 Comments
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225 Comments
Why would Nigel Farage want a deal with the tainted Tories?
42 Comments
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63 Comments
Kemi Badenoch cannot afford to even hint at deal with Nigel Farage for two reasons
28 Comments
Huge boost for Nigel Farage as poll reveals Reform UK is more trusted than Tories
60 Comments
Reform tops huge poll for second week running with highest ever score
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Frankly the optics of that would be hideous plus there is no guarantee a new leader would reverse the Conservatives' bad luck. This leaves the Conservative Party with few, if any, viable options.
Vibes count and Reform - with its growing membership and social media presence, wooing young men alongside an established older voting bloc - got the memo.
The latest poll numbers are cringeworthy for the Conservatives, a party which reeks of insincerity. Why not vote for the Real McCoy, and Reform offers Right-leaning and patriotic voters that genuine article so many now crave.