said. The All India Consumer Products Distributors Federation( AICPDF), a body that represents

The demand for premium products remains strong even as consumers cut back on lower-priced items due to inflation, according to a report by The Economic Times.... Consumer companies have also indicated that while urban growth slowed during the September quarter, rural demand showed gradual recovery.... According to data by Kantar, urban markets grew 4.3 per cent while rural areas saw volume growth at 3.9 per cent within the FMCG segment....