The British Museum is reportedly planning a" rebrand" alongside its newly renovated building, stoking fears that the iconic institution will" go woke". You might not think of a museum as having a brand identity, assuming that its collections of artefacts speak would for themselves, but the bigwigs in Bloomsbury are of a different opinion. Britain’s first national museum on Great Russell Street is undergoing a £150, 000 project to" review and reimagine its brand and visual/ vocal identity" as par
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2025-01-08 00:00:00.0