The American governing body of a version of Quidditch played in real life is looking for a new name for the sport, partly to distance itself from author JK Rowling and her work over her comments on transgender activism.US Quidditch( USQ) and Major League Quidditch( MLQ), one of the sport’s leagues, have begun to look for a new name for the sport and will undergo a rebranding exercise, they said in a joint press release this week, and British governing body QuidditchUK has said it backs the name