PETALING JAYA: Influencer marketing is making headlines as marketers beef up their strategies by capitalising on influencers to deepen their brand presence in the market. Globally, influencer marketing has been picking up fast and marketers are not wasting any time to bank on them for effective brand penetration, thanks to the buzzing social media. Although this marketing concept is not new in the industry, it has widely gained popularity in the last few years. Influencer marketing is the promot

The demand wouldn’t be as robust if not for foreign buyers from Malaysia, Singapore and China.“ The

“ The tower was completed two weeks ago and we have started to hand over the units.... The project will be developed over the next eight to 10 years.... The next development within the BBCC will be the SWNK Houze, featuring serviced apartments and studio units for the “ young urbanites ”....

You have been granted access, use your keyboard to continue reading.... With an initial public offering looming, the fast-fashion merchant Shein is inundating Instagram with ads for clothes and accessories at rock-bottom prices.... The Chinese companies are gaining access to vast audiences of consumers, and the Silicon Valley companies are making money off a market they are otherwise not doing business in. The marketing blitz is fueled by the global ambitions of Chinese start-ups....

, requiring spot cargo buyers pay in full before tankers can set sail after several recent defaults, three

authorities to introduce cooling measures, in a surprise move that will lead to property buyers paying

A lawsuit filed in U.S. District Court alleges Walt Disney Co. deceived buyers of a new annual pass

industry chief added: “ Builders can only build if buyers can buy.... Chief executive Ben Twomey

Author Isabel Losada says shoppers should outright refuse to buy plastic wrapped avocados to help send a message to supermarkets that they need to make a change.In her book The Joyful Environmentalist, she says: “ Plastic wrappers around fresh food like bananas, oranges, and avocados?... We have a grocer's where I live where I can buy 90 percent of my fruit and veg package and waste free.... This is equivalent to 90 billion tonnes of waste per year....

Christopher Reeve as Superman in “ Super/ Man: The Christopher Reeve Story.”( Sundance Institute/ Warner Bros.... Print PARK CITY, Utah— Welcome to a special Sundance Daily edition of the Wide Shot, a newsletter about the business of entertainment.... Sign up here to get it in your inbox. What to expect for Monday, Jan....