KUALA LUMPUR: Every Oct 3 marks a significant day for the International Advertising Association( IAA) and the global fraternity of marketing and communications. This is because the IAA has declared it as World Marketing and Communications Day.It recognises and celebrates the world of marketing and communications, its players, practices, history and achievements.It is also a day when the IAA would lead the rest of the marketing communications world to recognise and celebrate the purpose-led good

Economists and analysts are unanimous that the Reserve Bank has embarked on the long road to policy normalisation, and ending the special bond buying programme means both the economy in general and the Centre in particular will have to pay more for debt.At the fourth bi-monthly monetary policy review on Friday, the RBI's rate setting panel MPC left all the key rates unchanged as expected and reiterated its whatever-it-takes approach to support growth and maintain liquidity. However, in a signifi