Ye initially designed his company as an eCommerce platform selling agricultural products. But the company’s business has partly moved offline into building shared farms in rural areas of Zhejiang province.... Consumers can place tailor-made orders from the farms.... The farms also lend themselves to activities that attract urban families looking for a place to spend a weekend or national holidays. Ye’s ideas were validated at the shared farm that Yimadangxian built in the Zhejiang village of C