WASHINGTON — Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending....
But now some companies are becoming a bit more stingy — and customers are taking notice. Last fall, for example, many balked at Dunkin’s decision to stop offering a free drink on their birthday and instead give them triple loyalty points on their purchase....
“ Businesses have to look and say, ‘Are these programs working?...
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芝加哥论坛报-国家与世界
2023-07-14 00:00:00.0