“ There is so much information out there for people it can be very confusing and time consuming.... However there has been more acceptance of health-based tests since the pandemicOur pivot during the pandemic into testing ensured the survival of FitnessGenes and also gave us space to work out how to build products.... For example if two males show a propensity for low testosterone and share the same genetic variant, we drill down to identify the individual risks depending on what stage of life