KUALA LUMPUR: Malaysia Airlines Bhd( MAS) recorded a 23% direct operating cost margin in early 2021 in its domestic operations since using Amadeus’ revenue management control systems despite the impact from the ongoing pandemic. The airline has collaborated with the travel technology company since 2020 to increase its technology and retailing capabilities in order to enhance customer experience and capitalise on revenue opportunities.“ The year 2020 was a challenging year but we achieved an incr