ISTANBUL: Instead of Black Friday discounts, consumers in Turkey were faced with steep price hikes for Apple products after the value of the lira hit new record lows last week. Certain Apple devices were 25% more expensive than usual on Nov 26 – with some increases worth more than the local minimum wage. Persistent double digit inflation and the weakness of the Turkish currency has eroded the purchasing power of Turkish consumers, leading to a cost of living crisis and pressure on the government