PETALING JAYA: Despite the fragmentation in the outdoor advertising or out-of-home( OOH) segment, the prospects for this year for the segment look bright. Industry players attribute the favourable outlook to the relaxation of travel restrictions which they view as a catalyst to increase more traffic on the roads. Spectrum Outdoor Sdn Bhd managing director Henry Low told StarBiz that the last quarter of 2021 ended with a “ vengeance ” as advertisers spent their budgets on OOH, more specifically o