PETALING JAYA: Marketers are aiming to have a stronger grip on today’s youths, specifically the Generation Z( Gen Z) group of individuals, as corporate Malaysia transitions into endemicity.To achieve this, marketers said they need to pivot their marketing strategies more efficiently to target this segment due to their ability to influence peers, hence making them the key target for brands and advertisers. Snacking giant Mondelez International marketing director for Malaysia and Singapore Arpan S
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2022-05-23 00:00:00.0