PETALING JAYA: Sports marketing in Malaysia is poised for growth despite uncertainties fuelled by Covid-19, thanks to the strong penetration of the Internet and television viewership. Last year, the global sports marketing industry took a hit and declined by between 15% and 18% in value which translates to multi-billions of dollars. Despite the losses worldwide, the country’s sports marketing industry is thriving amid the Covid-19 pandemic, and this has paved the way for marketers to deepen thei