We are proactively working on it and hope to see its fruition soon.“ On the outdoor advertising front, MAA is at the same time in discussions with the relevant associations to establish a common currency for the measurement of digital and out-of-home( OOH) advertising....
In collaboration with the industry, we also hope to launch the OOH adex framework within the industry, ” he told StarBiz. Claudian said it is important to have accurate measurement frameworks in the advertising and OOH space,
综合
星报-商业
2022-06-20 00:00:00.0