There’s something endearing, even adorable, in the faith shown in the power of a sports arena‘s name....
“ It’s a bit of a match made in heaven, ” said Dan Beckerman, chief executive of AEG, the arena’s owner....
History tells us that naming rights to sports venues signal, at best, a very short-term prominence of the named companies, and at worst a high water mark followed by a downslide....
综合
洛杉矶时报-商业
2021-11-17 00:00:00.0