CONSUMERS have come to expect more from brands and retailers....
There must be stronger incentives behind wanting to partner on the sustainability agenda rather than merely to jump on the bandwagon. Companies should also prioritise their sustainability focus in areas where their consumers are most willing to engage with them....
Therefore, they should look at partnerships that can help them develop practical and easy to implement solutions.“ Also, have a champion or trend-setter as a partner..
综合
星报-商业
2022-02-26 00:00:00.0