The linguistics study performed by Dr Robbie Love, an English language lecturer of Aston University, set out to examine a number of elements attached to cursing in the UK, including which words are used and how often.... According to the findings, the ‘F’ and ‘S’ words have become Britain’s most popular-overtaking “ bloody ” as the nation’s favourites. The data also found in the last 20 years there has been a 27 percent drop in swearing down from 1, 822 to 1, 320 swear words per million.Dr Love