PETALING JAYA: The Malaysian digital landscape is a vibrant tapestry of creativity and influence, populated by approximately 22, 500 key opinion leaders( KOLs) vying for the attention of an audience of 32 million. KOLs are influencers who are perceived to have a stronger authority in their industry. But the problem lies with the increasing homogeneity amongst the rising pool of influencers, with similar content, promoting the same brands, amidst a background of identical locations and worse, oft
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星报-商业
2023-07-20 00:00:00.0